Jaimie contented himself watching auras. The people who had arrived by car or truck were obvious. Their feet didn’t hurt. Many were bent from back pain. He surmised that at one time the refugees had tried to carry much more weight. What had once been considered necessary was now a heavy trinket, abandoned by the side of the road and soon forgotten. The Apocalypse did not tolerate nostalgia and survival living in the same dark, cramped room. Jaimie saw everyone’s skull that way.
No matter what dangers lurked in their bodies, their crown chakras were always busy trying to sort out each individual’s place in the world before their inevitable exit. He felt sorry for them. Such struggle cried out for pity. If he could speak, he’d tell them the truth of their existence. He wanted to relieve them of their heavy burdens, but there were too many and their needs were too great.
Mrs. Bendham called from the back of the van. “The man who warned you the epidemic was coming — ”
“Uncle Cliff, Dad’s twin brother,” Anna said.
Jack glanced in her rear-view mirror. “Cliff told us to get ready when people were still laughing at those of us who took the pandemic seriously.”
“That’s nice. Though what kind of preparation can you do against the Sutr Virus except take your vitamins, live in an aquarium and hope for the best?” asked Mrs. Bendham.
“We were better off for longer because of my brother-in-law,” Jack answered.
“Until everything was taken away.” Anna said. Jack heard something new in her daughter’s voice. That wasn’t self-pity. Anna hated the old lady.
Good, Jack thought. Self-pity drains energy. Anger pays it out.
Mrs. Bendham seemed oblivious to Anna’s anger. “Where is he now? Do you think he got out of the way of it all?”
(Author’s Note: The following article is about why I serialized This Plague of Days. If you came for a secret revealed that isn’t a spoiler, The Link for the Curious is at the bottom of this post.)
Dickens wrote serials. So did Hemingway. Much of television is based on the serial format. The formula for reader satisfaction is pretty straightforward: hook ’em and give them some play but keep them on the line. Give readers rising tension and cliffhangers and you have a story that keeps them coming back week to week.
When I worked in traditional publishing, the model was much different:
The Zombie Apocalypse serial is here. Get it week to week for a scary summer or get the whole season.
One launch date; blitz all media all at once; concentrate the push within the first couple of weeks of launch; watch all efforts either win or peter out as bookstores sent back their inventory returns a few weeks later.
Here’s what’s different about This Plague of Days:
It has six launch dates; five episodes per season sold at 99 cents each; or get the whole book immediately at a discount (just $3.99) and find out what happens to my autistic boy and my uber-villain.
The change in the publishing model
Amazon used to work something like old world publishing in that you could marshal your forces and do a book bomb. A book bomb is where you get everyone you know to buy your book on Amazon at 2 pm on a Tuesday. The way it used to work, the algorithms would boost your book up the charts. Once the Mighty Zon recognized that was what some people were doing, they changed the algorithm to push those books down as fast as they rose.
Now I know drip marketing is the best way to go (as I learned from David Gaughran, author of Let’s Get Digital and Let’s Get Visible). Amazon algorithms favor book sales over time. It’s still great to get a big X of sales over a short Y amount of time, but Amazon likes sales consistency, not stabs in the dark that can’t be sustained.
Serials can sustain. With each episode serving as a sample to encourage readers to go ahead and buy the full Season One (and Season Two comes out in September) I feel like I haven’t even begun to reach new readers. When you launch one book, it feels like the date comes and goes quickly. Maybe you make an impact, but it feels like one kick at the can. After that, you’re repeating yourself and boring potential new readers. (What? He’s still on about that book he published all the way back in June?)
An autistic boy and his family versus The Running Dead
Serialization allows me to keep talking unselfconsciously. I have new launch dates, new material, and new information. I give readers a lot to look forward to.
What’s more?
I didn’t skimp on the episodes. Many serials give 10,000 words per episode. My episodes run 20-25,000 words. I wanted to be generous and give them lots of action.
Also? This Plague of Days is like two books in one! This is a zombie apocalypse with a contemplative side. At its heart is a boy with autism who sees the world very differently. So yes, there’s tension and creepiness and fast zombie action and an international thriller. There’s also a family dealing with a plague from the cold comfort of their living room in a world suddenly dystopian and unfamiliar.
Not all mysteries will be solved in Season One. A very important story arc in This Plague of Days is fooling readers right now!
Many authors experimented with serialization. It didn’t work well for them. Perhaps they were ahead of their time. Perhaps there were other variables that didn’t fall into place. I modelled what successful authors were doing and added length to the episodes to give bang for the buck. Then Amazon came out with its serials program and I felt like the biggest brains in publishing blessed the model I adopted.
If you haven’t bought Season One yet, there’s a secret I’m prepared to reveal now.
Not only did I serialize This Plague of Days, I did something no traditional publisher would have allowed.
I wrote it so, yeah, five stars from me. It’s like two books in one where two groups of interesting characters are on a collision course. The stakes? Human extinction and the lives of people we care about. But since I wrote it, I wouldn’t believe me, either. I guess if apocalyptic fiction with more Latin phrases than Harry Potter has spells intrigues you, you’ll have to read it to see for yourself. I hope you enjoy it.
Reports of autism cases per 1,000 children grew dramatically in the US from 1996 to 2007. It is unknown how much, if any, growth came from changes in autism’s prevalence. (Photo credit: Wikipedia)
If you’ve never read a book as a serial, think of it like a television season broken into episodes. Just like TV, I throw hooks and leave characters hanging off cliffs until next week.
There are five episodes in Season One. You can purchase the weekly episodes at 99 cents each, or look under the couch cushions and find out what happens next immediately by buying TPODSeason One for just $3.99.
Gosh. Um. Getting the discount is the recommended course. Not in the couch? Try your winter coat pockets or the change in the car’s ashtray. Thanks!
Strap in, buckle up and say, “Pickle!” (You’ll find out.)
And watch out for the zombies. They’re coming for you after a long voyage and they are starving.
This Plague of Days 